This Privacy Policy, together with the Terms of Use and additional documents and notifications which International Sports Multimedia Limited of 60 Sherington Place Atlanta GA30350 USA ("ISM") may provide you with from time to time, constitute a legal agreement between you and ISM under which you are permitted to access the Service as defined below, which is provided by ISM and through its sub-licensee SEGA Corporation ("SEGA") on behalf of the International Olympic Committee ("IOC"), (together "the Agreement"). By registering your details for the website at www.olympicvideogames.com and the games and services hosted on that URL ("the Service") you consent to the use and transfer of your personal information inside and outside the European Economic Area (where deemed necessary by ISM for data resilience purposes or any other purposes deemed reasonable by ISM). This privacy policy sets out how ISM will use any information about you that it gathers.

What information do we gather?

Automatic information: we automatically collect general data to allow creation of website statistics, such as page impressions, but this data cannot be used to track the movements of any individual user on the website. Information that you provide to us: In certain circumstances where we do ask for your personal information, we collect and process such personal information in accordance with the explanation below.

What is 'personal information'?

Personal information is information about you. It can include your name, address, telephone number, email address, birth date, credit card information and bank account details. It can also be demographic information such as gender, the type of job you do, the things you buy and the place you went to school.

When do we collect personal information?

Data collection though registering for the Service can occur in a number of different ways, including, but not limited to:

1. Visiting www.olympicvideogames.com;
2. Participating within the Service either by accessing it directly or through a link on another website;

We will not require anybody to disclose more personal information than we deem reasonably necessary to participate in the Service or to meet our legitimate business objectives.

What do we do with such personal information?

The personal information you supply will be stored by ISM in its contact database and certain information may be aggregated with other information to enable ISM to understand more about the profiles of the users in order to help improve the website. We may also use your personal information for the following purposes:

1. to enhance the Service, our websites and your overall experience;
2. for internal marketing and demographic studies;
3. to contact you for non marketing purposes;
4. to contact you, via email, telephone or other means, with material which ISM, acting reasonably and in good faith, deems of interest to you;
5. to comply with applicable laws or requests by law enforcement agencies; and
6. to protect the rights, property or safety of the Service, our websites and users of the Service and websites.

By registering for the Service you consent to ISM sending to you information which ISM deems of interest to you (which is based either on the options you select when you register for the Service or any other relevant information you have provided to ISM by other means, such as entering into a competition). The personal information supplied will also be used for internal data mining purposes to enable ISM to better understand its user base. ISM will share your personal information with third-party companies or organisations that provide support for the Service or our websites, such as those who may administer an activity for us e.g. a competition or prize draw. These third parties will use your personal information to perform their functions and may not use it for other purposes. ISM will not otherwise share your personal information with third parties unless your consent has first been given.

Where is your personal information held?

ISM may transfer your personal information to other ISM offices, its sub-licensees / contractors and the IOC in other countries (including locations outside the European Economic Area). Such personal information will only be used for the purposes outlined in this Privacy Policy. SEGA is collecting data on behalf of ISM and is authorised under instruction of ISM in relation to the collection, processing and/or transfer of your data.

Third Party Advertisements and Sites

If you download and participate in the Service you will receive advertising messages that appear within and in context with the environments within the Service. To provide this functionality, third party technology has been integrated into the Service. This technology will automatically deliver location-based advertising and log and transmit certain information about your interaction with the advertising. The Service may incorporate dynamic ad serving technology which enables the Service to receive such advertising messages referred to above. In order to select the content that is displayed during use, ISM (or a third party authorised on ISM's behalf) uses the IP address of the computer on which the Service is accessed. The IP address may be used to determine your country or city, the game being played, the size and length of time that content is displayed within the Service, and the length of a game session. ISM does not use IP addresses to ascertain the identity of any individual Service user. If you click on any third party advertisement you will leave the Service website and enter a third party website. ISM has no control over the activities of any such third parties and we cannot accept responsibility for the use of your personal information by such third parties. It is your responsibility to review the privacy policy of any such third party websites and satisfy yourself that they adhere to acceptable privacy standards.

How are Cookies used by this Service?

The Service uses cookies. These cookies store a string of unique numbers on your hard drive which allow the Service to identify you as a user of the Service. Cookies are required for certain parts of the Service to work. We do not store any personal data in these cookies, just a unique number that identifies you to us.

Changing and modifying the information we store about you

If at any time you wish to amend the information held by ISM, simply log in to your account on the Service and change your information by following the on screen instructions.

Your rights

You have the right to request a copy of the personal information that ISM holds about you and to have any inaccuracies corrected at your request. ISM charges £10 for requests for information to be processed. Please send requests, and payment by cheque or postal order (please do not send coins or bank notes), to: ISM 5 Peto Place London NW1 4DT United Kingdom You may also request that we remove any of your personal information from our database at any time. Similarly, if and when we email newsletters or other updates to you, we will provide you with the opportunity to unsubscribe from such services.

Your responsibilities

Privacy is a two way process. You need to take steps to maintain your privacy and should respect the privacy of others.

General

If you have any questions about this privacy statement or the practices of this site, please contact ISM: United Kingdom customer services +44(0) 20 7935 2955 For other queries, please visit the Support section on the Service. You may also send mail to the following postal address: ISM 5 Peto Place London NW1 4DT United Kingdom If you have comments on ISM's online activities or ideas on how to improve them, please email privacy@ismltd.com Please note that by doing so, you also grant ISM permission to use and incorporate your ideas or comments without further compensation. We reserve the right to change this Agreement at any time without notice, and any such changes will appear in the copy of this Agreement (as defined in the Terms of Use). It is your responsibility to check the Agreement regularly for any such changes and by continuing to access the Service, you accept and agree to such changes. This Privacy Policy is governed by the laws of England and Wales.